Located at 254 West on 54th Street in Manhattan Studio 54 was founded by four partners, Steven Rubell, Ian Schrager, Tim Savage and Jack Dushey. The club was notorious for the hedonism that was happening in it; the balconies were known for sexual encounters, and drug use was excessively. The dance floor was decorated with a depiction of a Man in the Moon that included an animated cocaine spoon that came to rest under his nose.
Owner Steve Rubell, Marina Schiano, Yves Saint Laurent and Loulou de la Falaise
As Rubell guarded the club’s door, it developed a reputation for being the world’s most exclusive nightclub, where only a few got past the door. ‘Mixing the salad’ he would say, seeking for the perfect ratio of black and white, straight and gay, from the always-huge crowds outside. Mixing beautiful “nobodies” with glamorous celebrities in the same venue.
Michael Jackson and Liza Minnelli
Before the big opening on April 26 1977, about 5000 invitations joined with a surprise gift were send to each of the invitees by a Valentino PR agent. During this opening celebrities like Mick Jagger, Liza Minnelli, Jerry Hall, Diana Vreeland, Halston, Brooke Shields, Debbie Harry, Robin Leach, newlyweds Donald and Ivana Trump, newly engaged Rick Hilton and Kathy Richards were present.
Bianca Jagger on a white horse on her birthday
Bianca Jagger dancing the night away
Being open just for one-week halston asked Rubell to open the club on a Monday night for Bianca jagger’s 30th birthday. What leaded to an amazing entrée of Bianca entering the club on a white horse. Studio 54 had made a name as the preferred nightclub for celebrities, names including Michael Jackson, Rudolf Nureyev, Elton John, Truman Capote, Margaret Trudeau, John Travolta, Jackie Onassis, Elizabeth Taylor, Björn Borg, Gloria Swanson, Mae West, Farrah Fawcett, Lorna Luft, John Lennon and Yoko Ono, Divine, Rod Stewart, Alice Cooper, Suzanne Somers, Bette Davis, Al Pacino, Zsa Zsa and Eva Gabor, Bette Midler, Ann-Margret, Dolly Parton, Pelé, Hugh Hefner, Sophia Loren, Diane von Fürstenberg, John F. Kennedy Jr., Eartha Kitt, and Lillian Carter, then-president Jimmy Carter’s mother.
Olivia Newton-John in her discopants and producer Allan Carr
Diane von Furstenberg attends the party for Egon Von Furstenberg’s Book ‘The Power Look’
After Internal Revenue Service raided the club on December 1979 and bags full of money were found stashed throughout the building, the nightclub closed. On February 4, 1980 was held one final party called “The End of Modern-day Gomorrah”. Diana Ross, Ryan O’Neal, Mariel Hemingway, Jocelyne Wildenstein, Richard Gere, Gia Carangi, Jack Nicholson, Reggie Jackson, and Sylvester Stallone were among the guests that night.
Diana Ross sang to rubell and schrager on the final party
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